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Balenciaga gave us a sneak peak of what’s to come with the new “Paparazzi Themed” Campaign.

In the hence of the upcoming NYFW, Balenciaga gave us a exclusive look at the collection by creatively using a “Paparazzi Themed” campaign. Looks like they teamed up with #bestimageagency and stylist #lottavolkova, to create a dignified genius equally of picture running action with models. We thought personally it was exclusively genius, especially for the new day in age where paparazzi is a huge part of the culture. 

According to HypeBae, Balenciaga‘s official campaign for the Spring/Summer 2018 season has just released. In the imagery styled by Lotta Volkova, the models are shown in graphic-adorned apparel which points to creative director Demna Gvasalia‘s background at Maison Margiela.

(Photo Cred @bestimage_agency)

The pieces selected for the shots are a bit experimental yet chic at the same time. Some of the garments are two-in-one, like the red and black T-Shirt Combi Collar Shirt which has a woven shirt and a sweater attached to the back. Standing out amongst the clothing are the perfect leather handbags paired with each model. The Ville top handle handbag is presented in the campaign as well, this accessory includes Balenciaga branding in large, white letters. Additionally, spiked Knife Pumps and Knife Over-The-Knee Boots accentuate the apparel. 

(Photo Cred @bestimage_agency)

Pre-order the entire Balenciaga Spring/Summer 2018 collection over at Purchase the pieces in-store starting February 28. 

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