top of page
  • neecee1213

Robert Goman is a God to the LGBT culture at Nike

In celebration of Pride LGBT network leader for Nike Robert Goman was exactly what pride praised. He made sure his statement was clear in honor of Pride weekend. And after all we were so honored to see The Amazing wonder women Leiomy Maldanado herself vouging her soul away in Nikes new commercial for the "BeTrue" collection. Which took all mouths and all ears straight to the vouging platform. 

Watch the new commercial below:

Written and directed by Daisy Zhou

“The key for us was to create something that people could unite around to show their support for LGBTQ athletes,” says Robert Goman, LBGT Network Leader at Nike. “Sporting your rainbow in the gym or on a run became a way to feel like you belonged to something larger – you were connected to being ‘out’ or being an ally. The rainbow has and always will be incorporated into the BETRUE product in some way.”

Pictured Robert Goman

The 2017 BETRUE footwear and apparel collection pairs the rainbow with other prominent symbols of Pride, including the color pink and the triangle, with Nike innovations and the encouraging message, RUN FIERCE, printed onto the shoes’ sock-liners.

These innovations include a number of “firsts” introduced in the 2017 collection, including the first eight-color, HD rainbow Swoosh design (on the Nike Flyknit Racer) and the first rainbow VaporMax Air unit (on the NikeLab Air VaporMax Flyknit). The collection also includes the Nike Cortez, one of the company’s first footwear releases, with “BEEN TRUE” written on the sockliner — underscoring Nike’s longstanding commitment to equality and expression. It is also the first time the BETRUE collection will be available in key cities globally.

Photo Cred: Nike News

63 views0 comments
bottom of page